Mike MacDonagh's Blog

Somewhere in the overlap between software development, process improvement and psychology

Tag Archives: teaming

Holistic Software Development – the book

The HSD book is currently in it’s final editing phase. If you’d like to purchase the book then please bookmark this page and come back soon.

What’s inside?HSD Book

The book covers a detailed introduction to Holistic Software Development and it’s principles. Covering the H-Model and how it us used to map levels of decomposition to recomposition and integration the book then follows a structured path through HSD material.

We discuss Strategy and Holistic Portfolio Management to help guide organisations in adopting post-agile flexibility at the top level. We cover the HSD requirements model and how it supports strategic intent without falling into the Big Up Front Requirements trap.

A detailed chapter on architecture follows covering enterprise, solution and system architecture and its representation through over sketches and architectural mechanisms.

We cover Planning and how to balance the needs of business planning with agile just in time planning. We deconflict project management and agile ways of working showing how they can work together in a holistic organisaiton.

Releases and Integration is the heart of the H-Model and so is where the focus of HSD comes together. We discuss the dual nature of releases, and how they are best set up across teams of teams in both a technical configuration management context and a planning context.

We cover the HSD approach to Quality and Operations before covering a detailed view of People structures and organisational design. Based in psychology we look at motivation, teaming and large scale structuring covering the HSD Hybrid Dynamic Model in depth.

Finally we look at Governance and HSD variants for simple organisations and COTS before briefly covering Adoption practices.


We’re working through the last few edits of version 1.0 currently and hope to have the book published in 2016, you can now sign up to be notified when it’s published on the HSD site.

A man’s perspective on feminism in the technology industry

I normally avoid posting on controversial things but this is a topic that shouldn’t even be controversial.

The world is full of a marvellous variety of people and they come in all shapes and sizes, with a staggering range of ways of thinking. People are different due to things like gender, race, ability, sexual orientation, cognitive difference and all sorts of other things that affect identity. Importantly people are never just one of these things, real people exist at and between all of the intersections.

In the software industry we often rally behind people based statements such as “Individuals and interactions over processes and tools” and yet discrimination and unfairness are rife in the technology industry with “brogrammer culture”, sexist pay  situations and the infamous glass ceiling. And yet we talk about being open and inclusive in how we do software in teams? And wonder why there aren’t more women taking technology courses at universities?

Feminism is a collection of movements and ideologies that share a common goal: to define, establish, and achieve equal political, economic, cultural, personal, and social rights for women. This includes seeking to establish equal opportunities for women in education and employment.

Women aren’t less than men. Men aren’t better than women. Instead people are just people, and each individual isn’t just a woman or man, they will be different in many other ways, expressing their identity, individualism and indeed diversity in each of them. There is value in diversity, and as people that can understand recursion we should be able to grasp that concept. The more ways we have of looking at a problem the better our solutions will be.

I believe that everyone should be treated fairly, that equal opportunities should exist for individuals, that if we need to differentiate between people (e.g. in terms of who to hire) that we should do it on merit, on skill, attitude and behaviours not on what makes a person different. I guess that makes me a feminist.

I’m a feminist because I believe in equality. Gender is one axis of difference that is used to discriminate against people and women are generally treated less fairly in the tech industry than men and so that’s why I’m a feminist not an “equallist”. I realise that this is an unpopular stance to take amongst some groups, especially those who are uncomfortable with a man using the word “feminist” but I think those people should take a good long hard look a themselves. If you’re not a feminist, you should probably go and explain why to your mother rather than argue with me about it.

Men, and women, and in-betweens, need to stand up for equality, need to challenge unfairness when it raises it’s ugly guise. The amount of times I’ve seen sexist treatment, casual racist and homophobic language in the tech and gaming industry is shocking and it needs to change. Otherwise we can hardly call ourselves civilised. Of course there are always weird situations where it’s not clear whether something is discriminatory or friendly banter – exploring those situations in an open and honest way, discovering if behaviour, language or tone has crossed a line helps us all understand each other better. Conflict is best avoided through clarity of understanding between people. Ultimately though the meaning of any communication is that which is received, regardless of the intentions. If you accidentally offend someone it’s still you who are offensive, not the victim who needs to grow thicker skin.

As men, we are morally bankrupt if we leave standing up for equality to those who are marginalised and discriminated against. Equality requires us to collectively act.


Collective nouns for software development roles

An embarrassment of Project Managers

An impasse of Architects

A confusion of Business Analysts

A mob of Developers

A silo of Testers

A brethren of Scrum Coaches

A waste of Lean Consultants

A conspiracy of Process Improvement Consultants

People are important, not roles! But recently I saw a weekly team meeting for a project that had 12 project managers! I thought it was a joke at first.

Can you think of any others?

#Devops – A sticking plaster for a bigger problem

Why not StratDev, BusOps, etc.?

Holistic Communication

The term “DevOps” refers to tight integration between the Software Development and Operations parts of an organization. As I mentioned in my article on Conway’s Law the reinforcement of there being two separate parts “Dev” and “Ops” causes a separation in the way we think about these problems and then how we interact within an organisation. If the industry truly believed in DevOps then “dev” and “ops” would no longer exist. I realise that some people intend “DevOps” to be a verb, but it sounds like a noun.

Of course the idea behind of DevOps, of bringing together stakeholders involved in creating, hosting, running and maintaining is a great idea – focussing on these things can make it easier to deploy products and get user feedback. However we might just end up building the wrong products quickly. We must make sure that the things we build are aligned to strategy and deliver business value. To do that we need a holistic approach, that involves all stakeholders (not just the dev and ops folks).

Operations stakeholders should be involved in the Portfolio Build/Selection practice to ensure that the impact of new product development or maintenance decisions on current Operational positions are understood. Significant changes to current Operational positions are raised as Portfolio Requests so they can be properly costed and scoped.

Work that is approached holistically must by definition include addressing the needs of all stakeholders from any part of the business. If a divide exists between parts of the business then the dysfunctional relationship needs addressing rather than process and tooling being introduced. Processes and Tools are helpful to gain agreement on a common approach and automate ways of working but not to solve dysfunctional relationships.

HSE promotes regular builds and releases in either iterative/agile or continuous flow models Operations stakeholders must be involved early and often in software development product delivery as a product is likely to be delivered frequently, or even continuously, and so will need transitioning activities performed repeatedly.

So, I like the idea of joining up dev and ops stakeholders and work. But I only like it in the context of also joining up business strategy, requirements, architecture and quality with dev and ops – all flowing business value to customers. On it’s own, DevOps isn’t enough and worse could just be a management fad.

Launch: Holistic Software Engineering

How do we join up business strategy to agile development? Is program management relevant? Where do project managers fit in? What about architecture?

Holistic Software Engineering (HSE) answers all of these questions – for free.

Agile and continuous flow are great for small teams or a small number of inter-related small teams working on exploratory or maintenance work. But what if we’re spending 100s of millions on an IT strategy of inter-related products that need to work together to deliver business value. What is business value anyway?

H-Model To answer these questions (and more) my friend Steve Handy and I have distilled our collective 30+ years of software experience in a single, cohesive model of software development. We’ve developed the H model that moves on from the v-model and it’s siblings by combining:

…all elegantly combined and de-conflicted by release planning.

We’ve not invented very much, we’ve simply put a lot of good ideas from others together into a cohesive framework. We’ve drawn it all as a big picture and developed a website that shows how to get value from all of this stuff. Everything is clickable, everything has content.

The best bit: it’s free! There’s no paywall, there’s no private “full” version, you can just use it or not as you like.

We don’t believe in process zealotry, or putting academic concerns above clarity and usefulness. HSE is indicative, not prescriptive. You’re already doing it and if you use the big picture to draw red blobs on the bits that aren’t working well, or missing, in your organisation then you can use the model to make tangible improvements – immediately.

Using HSE doesn’t replace any of your existing processes, it provides the glue that joins them all up together in one simple, elegant and cohesive model.

Holistic Software Engineering
is for large/complex software organizations
who need to understand modern software engineering in a business context
our solution is to present a big picture of software business backed up with practical detail avoiding academic or heavyweight process documentation
that covers people issues, business strategy, portfolio, programme and project management as well as architecture, technical delivery and integration
unlike simple small team based processes such as RUP, Scrum etc.
The big picture of software engineering

Holistic Software Engineering

And if it’s too big, we’ve got a small picture, which is essentially “normal” agile development.

Please share HSE with your friends and colleagues.

No more Project Managers, bring in the Movie Producers

I was reading some course material recently that was trying to teach people something to do with software development and it was using the same old tired “ATM machine” example. I’ve worked with hundreds of projects, many in the finance sector and none of them are anything like an ATM machine.  One of the reasons that example is soooo tired is that it’s describing commoditised software development, it’s something I’d expect to buy off a shelf or go to a specialised vendor for. It’s not something I’d put my team of uber |33t  haxorz on.

Developing software products is a balance between a creative and scientific pursuit, so it’s a little hard to describe, especially when that software can range from a tiny smartphone app, to a website, to router firmware, to an enterprise hr system (urgh!), to a big data processing system of systems etc. You get the gist.

The things these types of system have in common with each other is how different they are. And yet the traditional approach to managing these diverse kinds of work has been classical project management with a one size fits all process (I’m looking at Prince2, RUP, Iterative, Agile etc.) or worse hiring a large company full of body-shop project managers. For me this is one of the root causes behind large scale IT disasters.

I once had a discussion with the leader of a PMO in a large organisation of thousands of people about the nature of Project Management for software and he assured me that “someone who knows how to manage a bit of work can manage software, it’s just a different type of work” and indeed I should “stop thinking of software as special”. I’ve seen this attitude resonate in many organisations and is to me best summed up by the same Head of PMOs statement “from a project management point of view building software is the same as building a bridge”.

Now then. I know a little about software development, but not that much about bridge building (if you exclude my illustrious Lego engineer career when I was 7). If I managed the building of a bridge next door to one build by someone with a track record of bridge building who’s bridge would you drive your family on? Not mine if you’ve got any sense.

There are so many problems in the software development industry caused by people not understanding it and applying bad metaphors. When people who do understand it start to get the point across (e.g. the early agile movement) they often get misunderstood by the old guard who dress up their normal ways of working in new language.

Many of our “best” metaphors come from manufacturing lines where the same thing is made over and over again. That’s nothing like software.

To me a software project is more similar to making a movie than anything else:

  • It’s a unique one off product (or a remake of a previous version) with new parts working together in new ways
  • Once made we’ll often duplicate and digitally distribute
  • It can cost a lot of money because it can be very complex and needs lots of specialist skills
  • You need a high level plan for how you’re going to make it
  • There’s no guarantee on return
  • What’s written down originally bares little resemblance to the finished product
  • We know when it’s good or bad but it’s hard to objectively quantify
  • There’s lots of different types that need different collections of specialist skills
  • Both involve people and time and so are subject to change, they have to be adaptive
  • You can tell when the people making it had fun
  • It’s not feasible that any team member can fit in any role
  • There’s almost always going to be some quality problems
  • You wouldn’t get a movie maker to build your bridge
  • You wouldn’t get a bridge builder to make your movie
  • You don’t make a movie faster by telling the actors to act faster

So, I don’t want a Project Managers that know how to work a gannt chart. I want movie producers that know how to work with a team holistically to get the best out of them both technically and artistically.


I’m coming out as not-Agile and not post-Agile

Big A vs. Little a

Huh? What? I’ve written a fair bit on this blog about agile topics, but I always try to write about agility with a small “a”. I’m not really into Agile with a big “A” though – I’m not into doing things according to a set of rules and having arguments about whether I’m doing it right or not. I’m not anti-agile, but I’m increasingly anti-Agile.

To me, the ideological arguments, definitions of everything, frameworks, money-spinning certifications and money-spinning tooling are what’s wrong with doing “Agile”. Being empirical, reflecting and adapting, honestly communicating and putting people first as an approach is being “agile”.

I don’t really like the term “post-Agile” either though as it comes with a bunch of baggage and is easily misinterpreted – and I still see benefits in adopting agile practices. I don’t want to see another specific set of rules or a statement or beliefs with elitist signatures. For me what’s next after agile is about dropping the ideology in software process, destroying the ivory tower of trademarks, formal definitions, money spinning tools and money-spinning certification programmes.

We need to get rid of the League of Agile Methodology Experts and if anyone says “Ah, but this is different” when showing a website of process content then you have my permission to hit them with a stick.

So what does the future look like?

Software development is a complex social activity involving teams of people forming and self-organising to work together, sometimes in teams of teams which is even harder. As technology is increasingly abstracting up and raising in maturity so is the way that developers, managers and organisations think about software and doing software. I think the problem is getting increasingly social, and the solutions will start looking increasingly social using more “soft practices”.

Software process improvement agents/consultants/coaches/mentors (including myself) need to take a long hard look at themselves. Are they telling people how to do it right when they can’t even write HelloWorld in a modern language? I’ve said that to some acquaintances in the industry, generously qualifying “modern language” as something significantly commercially used in the last 10 years and seen them look quite offended at my insulting affront to their professional integrity. I’ll go out on a limb and say you can’t coach a software development team if you don’t know how to write software.

So… software process improvement?

TOverlapping concerns in process improvementhe world runs on software, it’s everywhere and it’s critical. Getting better at doing software, improving the software value chain, is a noble aim and will continue to be as it means getting better at doing our businesses and our lives.

For me process improvement (dislike that phrase as well) is going to be more about combining psychology based business change practices with the best bits of a wide variety of ways of working (agile, lean, Scrum, what you currently do, RUP, Kanban, various workflow patters etc.) with technical software development practices like continuous integration, continuous delivery.

We need to work together, not as “leaders and followers” or “consultants and clients” but as collaborative peers working together to apply specialist skills and experience so that we can all improve. Smart people should be treated as smart people, we have much to learn from them and should be thinking in terms of fellowship rather than leadership.

I’m calling this overlap “soft practices”* because the term is evocative of:

  • The practice of doing software
  • The practices involved in doing software
  • Being able to deal with people is sometimes called  having “soft skills
  • Soft power

What do you think about “post-Agile”?

* I’ve even set up a company called Soft Practice to do this stuff, that’s why I’ve not been blogging much recently, who knew there’d be so many forms to fill in!

Edit 14/8/13: Seems others are now talking about the same things: Ken Schwaber, Dave Anderson, Aterny

Resonating social patterns with project processes

People are social complex agents, organising people is a bit like herding cats, however when people are working together collaborating in teams they can achieve amazing things. So why is it that some approaches and teams structures work and others seem to cause problems?

I’ve been thinking about things like nudge theory, servant-leadership, agility in software development, lean business, social business, serious gaming and agile at scale. Most people tend to think that these are all (or mostly) good things, they’re often desired bottom-up in businesses and support “faster, cheaper, better, happier” agendas. All good things that tend to be desirable at every level of a business and yet a lot of my work is about helping individuals, teams and businesses towards this simple agenda using these kind of things because although the goal is simple and the change is desirable, actually doing the change isn’t easy.

All of these things seem to “feel right” to people and are generally desirable and yet they are often at odds with traditional management techniques which tend to compartmentalise people and decompose everything into linear hierarchies.

So why is it that treating people like complex social creatures works better than treating them as simple functional unit? Er… because that’s what they are, people. I’d love to know why people think the opposite can ever work?

I think that the reason that the list of things up there is generally so successful at working towards faster, cheaper, better, happier business is that they are socially resonant. That is, ways of thinking about work such as agile software development are congruent with normal human social behaviour, that’s why they work.

Nudge theory acknowledges that people are lazy and don’t do what you tell them to. Delayed gratification doesn’t motivate most people so put things you want people to do in their way and gently nag them about it. Make it easier to do the right thing, make the wrong thing harder and more formal. The rise of the adult playground is a great example of this. People don’t want to be told what to do, they want their ability and contribution to be valued. Servant-leaders are ideally placed to nudge people, which they can do based on their personal social relationships.

One of the reasons that the agile movement has taken off as well as it has is because it treats people like people, in fact that’s in the agile manifesto! By aligning ways of working to normal human behaviour you are enabling your team to get on and do things intuitively, normally and comfortably.

Photo of east gate of Roman Forum

Photo by Mykola Swarnyk

I’ve been applying this kind of thinking to large scale project structures and that’s led to the Project Forum practice (think Roman Forum rather than phpBB!) which I’ve described as a “middle-out” management structure as it’s not bottom-up or top-down. Instead it’s more like a tribal council bringing together the leaders of other groups to an area where they can all have their voices heard. It’s democratic and social, it doesn’t pretend there isn’t any conflict instead it provides a vehicle to resolve that conflict. This structure resonates with democratic political structures from the tribal council all the way to parliamentary democracy.

In this model, the Project Manager has a pressure from the business to deliver and he gets to impress this upon the other members. Customers with a pressure for quality or short-term goals get to understand why their concerns need balancing with scope and resources. Contributing teams get to have their agendas and issues collaborated on by the wider group and can manage supply and demand of their resources. Wherever there is conflict the way to resolve it is through open honest communication, the Project Forum is that vehicle, providing a sort of open parliament. Yeah, I know it’s not a great name but I’m not good at naming things.

Most cultures have evolved away from autocratic dictators towards representative democracy in one form or another because that’s the way people want to collaborate socially. So why not apply the same model to large projects? Thousands of years of history already tells us it works.

This blog is part of a series on Holistic Communication: The linguistics of business change. Introduction, ethics and table of contents is all in the first post.

Scaled Agility: The Project Forum

This blog is an extract from the Project Forum practice: Holistic Software EngineeringThe Project Forum

When it might be appropriate

  • In situations where multiple competing stakeholder groups with different agendas are required to work together
  • In situations where multiple product groups need to collaborate on a bigger outcome
  • Where there is a conflict in direction, resource management/ownership or scope between collaborating groups
  • System of systems development

What is it?

The Project Forum is an application of agile philosophy to large project structures. Rather than impose a hierarchy of decision making from the Project Manager downwards the Project Forum is a virtual team in the middle of all stakeholders.

The Project Forum is a self-organising democratic group that balances competing voices and concerns, owns high level scope and architecture, runs the high level release train and performs integration activities for the product.

Use of the Project Forum practice does not prevent any communication directly between contributing groups it only provides a vehicle for that conversation when it’s relevant for the wider project.

From Traditional to Agile at ScaleThe Project Forum practice is an example of Agile at Scale combining social business practices, technical software practices and ways of working to make a simple way of doing big complicated bits of work.

Read more of this post

Social Business: Because people do the work

People, working together achieve business goals. Processes, plans and organisation charts don’t.

A group of people forming human relationships and interacting is often called a “team” but another equally applicable term is a “social network”. Add a common goal to do some work as opposed to sharing pictures of their latest cooking/pet/kid and you’ve got a bit of social business going on whether it’s recognised or not.

To get work done effectively you need teams to work together effectively and that means enabling the team to form relationships and collaborate together as a social network.  So how do you create an environment that fosters social networks focussed on achieving their goals and interacting with the wider organisation?

The answer to that question is variously termed “Enterprise 2.0” (which I hate), “Social Enterprise” and “Social Business” which is a little ambiguous as it could relate to a business incorporating internal social awareness into it’s ways of working but it also refers to businesses who are aware of their interaction with their external community. Both of these meanings are based on the same awareness, only the direction of attention is different.

Any business can be enhanced by enabling people to work well together through cultural changes, process (ways of working) changes and supporting tooling. Image a world where:

  • You have an idea to improve your business capability, talk to your work mates who are sitting near you about it who help you refine the idea a little
  • You post the idea on a general ideas list within your organisation adding some tags to relate it to general topics
  • Other people in the organisation react to your idea based on finding from a tag feed, an activity stream, their relationship (work or social) with you etc.
  • They comment on your idea adding relevant experience and knowledge
  • Someone else IMs (Instant Messages) you about the idea and adds some useful thoughts
  • The idea has formed into something that sounds like it might be worth the company investing some time in, you promote the idea to a company backlog.

So far none of this feels like “work” and yet a network of people are forming around an idea that improves the business adding their expertise and opinions, collaborating on and for the business.

  • The idea gets given some time to investigate so you create an online project area, inviting the previous contacts to have a look and interact
  • You decide to have a meeting to look at the various ways forward for the idea, two team members are remote so they video conference in
  • You blog the meeting minutes to the project area so other interested people can add useful insights
  • During the lifetime of the project various team members post status updates and blogs about the progress, customers and users interact directly through face to face discussion, virtual discussion threads, vote on requirements etc. while the team continuously radiates progress and quality information in an open transparent fashion.

This part was definitely work but socially aware collaboratively work making use of a range of technologies to enhance the team’s way of working.

This is an example of social business, and one which I’ve had for real with one of my clients. You might already have things like wikis, a blogging platform, micro-blogging, social group areas, project areas etc. in which case integrating them and driving cultural change through soft practices to “allow” individuals to interact in a trusted collaborative environment might be necessary.

Alternatively you might have none of these things, but don’t worry you can get them for close to nothing as there are several excellent open source solutions for each of the technology features mentioned, in fact some open source packages (Social Business Software or SBS) can do most if not all of the above!

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